Group50 Consulting, formed in 2004 announced today that it has added an Intellectual Property audit to its Company Physical (tm), a series of cross functional audits that companies should use to complement their financial audits as further validation of the company's health.
Most senior executives believe that Intellectual Property protection is a function of patents and trademarks. This is farthest from the truth according to Jim Gitney, Group50's CEO. "Patents and trademarks are only a part of protecting a company's IP. Your IP is only as good as your willingness to protect it, and after the fact is a very costly proposition. A proactive approach to protecting IP includes the way outsiders are handled, how employees are trained and communicated with and the approach a business takes in its documentation. The more serious a company is about protecting its IP up front, the harder outsiders will think about stealing it. Unfortunately, we live in a world where a cost analysis often dictates whether or not another company will copy the hard work done by others."
Group50 has designed this IP audit product to be able to quickly check how proactive a company is in its protection efforts. The audit provides a detailed report on how a company can be proactive and continue to protect it competitive position. Call Jim at 909-949-9083 or email him at jgitney@group50.com to find out more.
Most senior executives believe that Intellectual Property protection is a function of patents and trademarks. This is farthest from the truth according to Jim Gitney, Group50's CEO. "Patents and trademarks are only a part of protecting a company's IP. Your IP is only as good as your willingness to protect it, and after the fact is a very costly proposition. A proactive approach to protecting IP includes the way outsiders are handled, how employees are trained and communicated with and the approach a business takes in its documentation. The more serious a company is about protecting its IP up front, the harder outsiders will think about stealing it. Unfortunately, we live in a world where a cost analysis often dictates whether or not another company will copy the hard work done by others."
Group50 has designed this IP audit product to be able to quickly check how proactive a company is in its protection efforts. The audit provides a detailed report on how a company can be proactive and continue to protect it competitive position. Call Jim at 909-949-9083 or email him at jgitney@group50.com to find out more.
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